Chalene Johnson is one of our favorite social media experts, and she’s a PRO at Instagram! Along with her grid and stories, she’s also focusing on IGTV.
IGTV has taken off and continues to be getting preferential treatment from Instagram!
So – let’s talk about HOW to use it!
Download Chalene’s IGTV Guide
Here are a few ideas from the guide and her other trainings:
(These are not our own ideas, but rather what we’ve learned from Chalene).
Start with a hook. The first 15 seconds are critical for capturing attention!
Get to the point. Keep your videos as short and to the point as possible; 1-3 minutes seems to work best!
Tutorials and Q&A videos on niched topics do best. Create content that the person you want to attract is searching for.
Use catchy titles and descriptions. Before creating your video, do a little keyword research.
- What topics and titles related to your topic are working well on other platforms like YouTube?
- Rather than being super creative, make sure your title clearly conveys what’s covered in the video with words people are using when searching your topic.
- Consider making your title a question your audience asks a lot.
Create an eye-catching thumbnail. Use an app like Over to create a thumbnail for your video with the title as text over a captivating screen capture from the video.
Post consistently. Think of your IGTV channel like your own show. Post consistently and on the same day at the same time if possible. Then, your audience will know to look for your content.
Add a preview and promote your video. When publishing your video, choose to add a preview to the newsfeed and your profile page. You can also share it on Facebook, your email list, a blog, etc.
Check out your analytics to see what’s working. After publishing your video, you can click the button with three dots and “View Insights” to see the analytics on your video. Check these regularly to see what your audience is responding to – type of video, topic, length, descriptions, content, etc. – and what types of videos you can create more of.
Not sure what to post?
Try doing a Q&A based on your audience’s questions. Use a poll or the question sticker in your stories, collect your followers’ questions, and make short videos answering what they want to know. Also, reply to comments on your video quickly.
Use a Call to Action. You want to include a next step for your audience to do — whether it’s clicking the link in your bio, sharing the video to their story, saving the video, following you, tagging a friend, etc.
Download Chalene’s IGTV Guide
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